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BE ON Primavera Verão 24
Con BE ON, se vuelve a encender el interruptor de todos los matices del mundo Benetton, una marca que desde 1965 marca un concepto del tiempo y de la moda que se proyecta hacia el futuro, pero que gira en torno a sus raíces: el color, el punto, la humanidad y el cosmopolitismo. El jueves 21 de septiembre, durante la Semana de la Moda de Milán, Andrea Incontri presentó la colección Primavera/Verano 24 con un desfile en el Museo della Permanente, transformado para la ocasión en un ágora policromática. Los colores vitamínicos y frescos de las prendas y los accesorios invadieron el espacio, desde la alfombra hasta las paredes, pasando por los asientos, convirtiéndose en un campo del que surgieron flores y frutas gigantes, al mismo tiempo estampadas en polos, jerséis, vaqueros o incrustadas en las prendas de punto. En la pasarela, modelos y niños que representan identidades reales. Marjan, Sakua y Cato. Litza con Luna y Alejandro. Virgile con Leandro, Mario y Noa, Charlene y Josy, Ursula y Aaron. Madres, padres, hijos, parejas de hoy, núcleos multiétnicos y multigeneracionales, subrayando la belleza democrática de United Colors of Benetton y la búsqueda de la sensibilidad humana. El intercambio generacional fue el verdadero manifiesto de este desfile, en una sucesión de rostros marcados y expresiones más jóvenes, donde la belleza reside en la singularidad de cada uno. Un pasaje de testimonios y sentimientos que, como en un viejo reloj, solo funciona si todos los engranajes trabajan en sinergia. Ve el vídeo del desfile y descubre los looks más destacados de la nueva colección diseñada por Andrea Incontri.
ON THE CATWALK, UNIQUE IDENTITIES
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